Website marketing testing

We help you launch and grow

The process

What is marketing testing?

Website marketing testing is something truly unique.

Website marketing testing is a service that evaluates the effectiveness and appeal of your website’s appearance and interface. The main stages include developing two versions of the website and testing all advertising channels.

After testing, we also analyze market size and how users interact with the product or service offered on the website.

The test results give you a fuller picture of how users interact with your product or service, how interested they are, your website’s conversion rate, and whether your products or services are priced appropriately.

Scope of work

What does marketing testing include?

Design

Define the target audience.
Research competitors.
Create a design concept.
Develop a design mockup.
Add content.
Test the design in practice.

Development

Design the architecture.
Develop user interfaces.
Develop the database.
Implement functionality.
Optimize performance.
Test the website on different devices

Advertising

Search and display advertising with Google ADS and Yandex Direct.
Website SEO for search engine results.
Targeted social media advertising on Meta(Facebook|Instagram)
Statistics and analytics.

Technologies

Technologies and tools we use

With a team of experienced designers, developers, analytics specialists, and project managers, we offer a wide range of digital technologies.

Project management

We use Agile and Scrum methodologies to create projects that meet business requirements.
Tools: Miro (for creating tasks), Figma (for creating project maps)

UX/UI design

All research, including value proposition maps, personas, CJM, and scenarios, is done in Figma.
Tools: Figma, Sketch (for interfaces and prototyping), Adobe Photoshop, Adobe Illustrator (for graphics), InVision (for prototyping), Adobe After Effect (for video content).

Front-end development

Tools: Bootstrap 5, GSAP, html, css, js.
Technologies: AMP (Google technology for faster website loading and performance), SPA (technology that allows a website to work without reloading pages), PWA (for mobile app functionality).

Back-end development

We use Laravel Framework (v9), an open-source PHP framework, along with related technologies (MySQL, Redis, Docker, socket.io, and others).

Marketing and promotion

Channels: content marketing, search engine optimization (SEO), paid advertising (search, display, targeted social media advertising)
Tools: Google Analytics, Yandex Metrica (web analytics tools), third-party services for quizzes, lead forms, scheduled posting, mass viewing and mass liking, chatbots, and pop-up windows.

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