Desk research
Public sources, industry reports, and statistics. A quick market overview before fieldwork.
Market Research
Market decisions based on data, not guesswork
Entering a new market, launching a product, or wondering why sales have dropped? We find answers in the market, your competitors, and your customers, then turn them into an action plan.
Market and competitorsCustomers and their motivationsSales funnel and advertising
What question brought you here?
Choose your situation and we will show you what we research and what you will receive.
Launching a new productSales have droppedUnderstanding our customersPrices and competitorsAssessing advertising and brand
Is there enough demand and market potential to recoup the cost of a launch?
What we do
- Estimate market size, or how much of a product or service customers can buy;
- Calculate the market share you can realistically capture;
- Look at who already operates in the niche and what sets them apart;
- Analyze search demand and seasonality.
What you get
- An estimate of market size and attainable share, a competitor map, and a recommendation to launch, change, or postpone, with supporting reasons.
Why have sales slowed or fallen?
What we do
- Analyze the sales funnel from first contact to payment;
- Compare data from your CRM, website, and advertising;
- Survey customers who bought and those who left;
- Find exactly where revenue is being lost.
What you get
- A list of causes ranked by impact, figures for each stage of the funnel, and a plan for the first fixes.
Who are our customers, and why do they choose us or a competitor?
What we do
- Conduct surveys and in-depth interviews;
- Create profiles for each segment;
- Identify motivations, objections, and the path to purchase.
What you get
- Segment profiles, a customer journey map, a list of motivations and objections, and hypotheses for advertising and the website.
Where do we stand among competitors, and what price is the market willing to accept?
What we do
- Compare competitors’ offers, prices, and terms;
- Assess positioning;
- Determine our market share and growth potential.
What you get
- A competitor comparison table, an assessment of your position and price range, and positioning recommendations.
Are our activities working, and which ones should we continue?
What we do
- Evaluate completed campaigns using analytics and CRM data;
- Assess brand awareness and sentiment;
- Identify the channels that bring in inquiries, not just traffic.
What you get
- An assessment of channels and campaigns, a list of what to scale and what to stop, and a basis for your budget.
Our research methods
Competitor analysis
Offers, prices, websites, advertising, and positioning. We bring them together in an easy-to-use table.
Surveys
Quantitative surveys of your customer base or target audience. The result: figures by segment.
In-depth interviews
Conversations with customers and those who left. The result: motivations and objections that the numbers do not reveal.
Search demand
What people search for on Yandex and Google, how often they search, and how interest changes by season.
Business data
CRM, website, advertising, and sales data. We bring it all together and visualize it in Power BI.
How it works
- 01
Brief
We define the question you need to answer and the decision you intend to make based on the results.
- 02
Plan
We select methods, develop hypotheses, and agree on the sample and scope with you.
- 03
Data collection
We work with public sources, your data, and respondents.
- 04
Analysis
We test hypotheses, run the numbers, and compare sources.
- 05
Report and action plan
We present our findings, answer your questions, and document the next steps.
We provide a timeline and price after the brief, once the scope of work is clear.
What you receive
- A report with findings in plain language, without filler.
- An optional Power BI dashboard if you need to track data over time.
- A presentation for leadership and your team.
- An action plan: what to do in the coming weeks and what to postpone.
- A review of the results with you: we answer questions and help you put them into practice.
What happens with the results next
The research will not sit on a shelf. We can turn the findings into working tools.
Frequently asked questions
Why do I need research if I know my market?
Experience matters, but it reflects yesterday’s market and your own perceptions. Research checks whether they match the numbers and what customers say before you invest money.
Where do I start?
Start with the question you need to answer. If you are unsure how to phrase it, simply describe your situation and we will help during the brief.
How much does it cost and how long does it take?
It depends on the task, methods, and sample size. We provide the details after the brief, once we know exactly what needs to be done.
Do I need to provide access to CRM and analytics?
For some tasks, yes. It helps us produce more accurate results. We only need read-only access, which we arrange separately. Your data stays with you.
Can I order just one part, such as competitor analysis?
Yes. You can order any part of the work separately.
What about confidentiality?
The data and findings belong to you. We specify the terms in the contract.
Will you help implement the results?
Yes, if needed, from advertising and website development to CRM and dashboards.
Request
Only your name and phone number are required. Selecting an industry and goal is optional.
Tell us what decision you are making right now
Describe your situation in two sentences. We will tell you what research you need and where to start.
ЯЩЕРRequest
Tell us what decision you are making right now
Describe your situation in two sentences. We will tell you what research you need and where to start.