A Manufacturer’s Website That Attracts Dealers and Wholesalers
Contents
Many manufacturer and distributor websites are designed for the end consumer: attractive photos, company history, and a "Buy" button. But the company sells through dealers and wants to expand its dealer network. A website that does not speak to the dealer does not bring new partners.
What a dealer needs on the website
- Partnership terms: minimum order, payment terms, discounts, support.
- Catalog with specifications and documents: certificates, data sheets, photos for resale.
- Benefits of working with you: regional warehouse, delivery timelines, marketing support.
- Map or list of current dealers: proof that the network works.
- A simple dealer request form with a few fields.
- Portal login for existing partners.
The new dealer journey
- Finds the website through search or ads for queries like "become a dealer" and "wholesale from manufacturer".
- Reviews the terms and catalog.
- Sends a request.
- The request goes to Bitrix24 with its source.
- A manager gets in touch and agrees on terms.
- The dealer gets access to the portal and places their first order.
SEO and advertising to attract dealers
- pages targeting queries like "wholesale", "from manufacturer", and "dealership" for each product group;
- business articles: how to choose a supplier, how to sell a product category;
- advertising targeted at store owners and purchasing managers;
- end-to-end analytics: which ads bring dealers who then make purchases.
Frequently asked questions
Should you publish terms on the website?
Basic terms, yes. Custom terms are discussed after submitting a request.
Can you combine a retail website with a dealer section?
Yes, if the dealer has a clear entry point and a dedicated path.
How long does development take?
A website with a dealer section takes several weeks, and longer with a client portal and integration.
