SMM for healthcare organizations

Promotion of medical clinics in Kazakhstan has become heavily commercialized.
Medical clinics compete to post promotional content about services, doctor consultations, and tests, listing prices without addressing the needs and pain points of their target audience. Most copy is written for doctors and clinic staff, overlooking the fact that prospective patients do not understand medical terminology. 95% of the text is beyond their understanding. The content does not address patients' pain points and fears, as reflected in reach and an ER (engagement rate) that falls to zero.
We found that account engagement increases when a healthcare organization's account takes on the style of a magazine, with useful advice, medical guidance, natural stories from medical staff about their patients, and content that addresses pressing questions and medical myths related to the field:
We developed the following approach to effective promotion for a healthcare organization:● Creating a clear, concise website with welcoming colors and a page containing a complete price list with descriptions and prices for every service offered by the clinic or healthcare organization;● Thorough SEO optimization of the website for all relevant searches and every service the organization offers; ● Integrating the website with an automation system to collect leads, requests, and messages from all social networks in 1 place;● Managing the Instagram page as a medical blog, with open dialogue and expert answers to all of followers' pressing questions, to build a loyal audience;● Developing a marketing strategy for targeted social media advertising and search advertising, with progressively higher KPI targets;● Launching targeted social media advertising with appropriate, NON-BUREAUCRATIC creative content. Ads should be divided into segments, with offers tailored to the pain points of each segment;● Launching search advertising for recurring clients, refining every keyword for all of the organization's services, and maintaining a TOP 3 position in the search results auction;● Holding open house days to present the clinic, its capabilities and equipment, and the full range of its services. For more detailed information about promoting a healthcare organization, you can consult our specialists