A Unified Product Catalog (PIM) for Your Website, Portal and Dealers
Contents
In an accounting system, a product has an SKU, a price, and stock levels. But selling requires much more: descriptions, specifications, photos, certificates, manuals, and alternatives. Usually, all of this is scattered across folders, spreadsheets, and websites, while dealers receive outdated materials.
A PIM, or product information management system, gathers everything in one place.
What is stored in PIM
- structured specifications by product group;
- descriptions for the website, portal, and dealers;
- photos and videos;
- certificates, data sheets, and manuals;
- relationships: alternatives, components, and related products;
- product card completeness status.
How PIM connects with other systems
| System | What it provides or receives |
|---|---|
| 1C or MoySklad | SKUs, product names, prices, and stock levels |
| PIM | specifications, descriptions, media, and documents |
| Website and B2B portal | receive complete product cards |
| Dealers | receive data exports for their websites |
When you need a PIM
- the catalog has more than several thousand items;
- product information comes from different manufacturers in various formats;
- content is needed across multiple channels;
- dealers request photos and descriptions for resale;
- product cards on the website are inconsistently filled.
Export for dealers
Dealers who sell your products on their websites receive up-to-date product cards via data export or from the portal: photos, specifications, and descriptions. This improves the quality of their sales and reduces inquiries to your managers.
PIM or fields in 1C
For a small catalog, specifications can be stored in 1C. As the catalog and number of channels grow, this becomes inconvenient: an accounting system is not designed to handle media and multichannel content.
Frequently asked questions
Do you need a separate PIM if you have a B2B portal?
Sometimes PIM features are built into the portal. A separate system is needed when there are multiple channels and a team manages content.
Where do specifications come from?
From manufacturers, price lists, and documentation. Part of the work can be automated through recognition and matching.
How long does implementation take?
The system itself launches quickly, while populating the catalog depends on the volume and quality of the source data.
